The Impact of New Media Platforms Towards Social Shaping and Culture Interaction Among Universiti Sains Islam Malaysia Students


  • Nurun Anis Nabila DarulIkhsan Universiti Sains Islam Malaysia
  • Norsimaa New Media Program, Faculty of Management and Leadership, USIM



New Media Platforms, Social Shaping, Culture Interaction


New media platforms have brought huge changes to people and affected almost everything that people do in their daily lives, including towards the aspect of communication and interaction. This can be connected to the impact of new media platforms towards social shaping and culture interaction. The objective of this research is to know if there is any relationship between new media platforms towards social shaping and culture interaction and how it impacted one another. The research will include the aspects of perception, assumption, and influence on the effects of new media platforms. The interconnection relates to the behavior and attitude of people on online platforms through social media. Quantitative study was carried out using random sampling of 111 students at the Faculty of Leadership and Management, USIM. Respondents were given a survey questionnaire form. The age range of the research is from 18 to 26 years and most of the respondents are from 21 to 24 years old. The relationship between new media platforms towards social shaping and culture interaction among respondents shows there is a significant correlation. This research contributes to the understanding of how new media platforms impacted towards social shaping and cultural interaction besides can serve as a reference for educators and instructional designers in understanding communication and interaction are key factors that influence how social media impacts social and intercultural adaptation.  


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Author Biography

Norsimaa, New Media Program, Faculty of Management and Leadership, USIM




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DOI: 10.33102/jcicom.vol3no1.87
Published: 2023-07-30

How to Cite

DarulIkhsan, N. A. N., & Mustaffa, N. (2023). The Impact of New Media Platforms Towards Social Shaping and Culture Interaction Among Universiti Sains Islam Malaysia Students. Al-i’lam - Journal of Contemporary Islamic Communication and Media, 3(1).