The Impact of Visual Communication on Students’ Learning Experience Towards Memory Recognition and Enhancement


  • Norsimaa New Media Program, Faculty of Management and Leadership, USIM



Visual communication, learning experience, memory enhancement


Visual communication is currently one of the most prevalent techniques of human contact. The difficulties facing contemporary education do not decrease its importance. As there is a correlation between good learning and the university environment, the emphasis has switched to better learning tools to guarantee that everyone receives good educations. In education, visual communication is commonly utilised. This is because the use of visual communication can help students retain information more efficiently. This study attempts to determine whether the visual communication elements affect students' performance. This study's primary objective is to determine the impact of visual communication elements on the learning process and memory enhancement. Shape, colour, and orientation of individual graphic elements are among the variables chosen and quantitative data was extracted and explicitly been analyse regarding effects on memory recognition during the learning process. The variable on memory enhancement of the student performance was adopted from the survey questionnaire. The research was conducted using a quantitative method, with a sample of 107 undergraduate students from 9 faculty at Universiti Sains Islam Malaysia (USIM). Data was collected through a survey and been analysed using SPSS. The outcomes of the study show positive correlation and suggest that visual communication elements can assist students in their learning experiences related to memory recognition and memory enhancement. This research contributes to the understanding on enhancing student’s learning engagement and performance and can serve as a reference for educators and instructional designers in implementing visual communication elements in teaching and learning process.



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Author Biography

Norsimaa, New Media Program, Faculty of Management and Leadership, USIM




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DOI: 10.33102/jcicom.vol3no1.85
Published: 2023-07-30

How to Cite

JAMAL, I. N., & Mustaffa, N. (2023). The Impact of Visual Communication on Students’ Learning Experience Towards Memory Recognition and Enhancement. Al-i’lam - Journal of Contemporary Islamic Communication and Media, 3(1).