Al-i’lam - Journal of Contemporary Islamic Communication and Media

The Activating of Digitalization and Media Convergence of Vision+ by MNC Group

2024-11-10T12:07:16+00:00

This research will discuss the convergence phenomenon in the Vison+ application at MNC Group. Media convergence is a hot topic of discussion in media studies after seeing that the conventional media industry is increasingly moving to digital. Convergence is part of merging or unifying computing, communication, and content, commonly called 3C. Now, the 3C process extends to media production, distribution, and consumption processes, giving birth to the 3 M concept, which is multimedia, multichannel, and multiplatform. This research is essential considering that conventional media is increasingly being abandoned and dying slowly, while new media with a convergence strategy is developing increasingly. Convergence research that looks at it from a multiplatform perspective still needs to be carried out. This research can enrich media convergence studies. The research aims to elaborate on the 3C and 3M concepts in the case of the Vison+ application at MNC Group. The research approach is qualitative, while the research method is a case study. The results showed that the media convergence process on MNC Group's Vision+ application developed progressively, demonstrating convergence levels such as ownership, tactical, structural, and storytelling. MNC Group's potential in the transfer of conventional media to digital through the Vision+ application includes trends and expanding public needs for digital-based entertainment material, as well as a big and diversified content that is an advantage for Vision+ to excel over its competitors.

Keyword: Convergence, New Media, Digitization, Vision+, Television

Da'wah Communication Of Qasidah Group 'Nasida Ria' In The Digital Age

2024-11-24T21:05:40+00:00

This study explores the function of Nasida Ria's qasidah music in conveying religious and moral messages to listeners, particularly in the context of the digital age. The study examines the ways in which the group effectively utilises digital technology, social media platforms and music streaming services to disseminate their religious teachings to a broader audience. The theoretical framework of social constructivism is employed to elucidate the manner in which social and cultural contexts influence listeners' comprehension and interpretation of the messages, particularly in the context of religious and moral content conveyed through music. This framework emphasises that the interaction between Nasida Ria's music and listeners is not merely passive; rather, it is mediated by the audience's social background. The research employs a qualitative methodology, incorporating both primary and secondary data sources. These include firsthand observations, in-depth interviews, literature reviews, and an analysis of social media activity. The findings underscore the significance of Nasida Ria's tone, style, and message in effectively conveying religious and moral themes. The content of their songs encompasses a range of themes, including economics, politics, art, and Islamic Sharia. They employ a creative approach, combining repetitive melodies with religiously themed lyrics to evoke vivid imagery. The utilisation of contemporary digital platforms has been instrumental in amplifying Nasida Ria's influence, facilitating the dissemination of their messages across vast and diverse audiences. The study ultimately elucidates the manner in which this traditional qasidah music group has adapted to technological advances, thereby reinforcing their role as cultural and religious ambassadors in contemporary society.

Exploring Perceptions of Chinese National Tide Visual Style: A Case Study of Indonesian Students at XMUM

2025-06-02T15:05:48+00:00

The Chinese National Tide (Guochao) visual style has gained popularity among illustrators, designers, and communities, symbolizing aesthetic and cultural values. This research examines how the visual elements in the Chinese National Tied (Guochao) illustration can effectively convey information and influence its audience's perception. This research aims to understand the influence of Indonesian students on their perception of this visual style illustration and investigate factors that might influence their perception of this type of illustration. The study applies qualitative approach to comprehend more about Indonesian students' perceptions of Xiamen University Malaysia towards the Chinese National Tide (Guochao) visual style illustration, which aims to deepen their emotional conditions and opinions about preserving the local heritage through artwork. Furthermore, the data collection was conducted on face-to-face semi-structured interviews, allowing participants to express their original opinions about this visual illustration. At the same time, the thematic analysis method is employed in this study to help the researcher determine frequent patterns and similar themes expressed by participants during interviews to obtain and provide a comprehensive and effective understanding. The findings revealed that the participants highly perceived and appreciated this visual style illustration style, whereby they disclosed that this illustration represents Chinese culture with Chinese elements and impressive colour gradations, which can further enhance participants' emotional connection with the artwork. The implications of this study extended to the broader cultural exchange between Indonesia and the China, shedding light on the impact of visual art in promoting cross-cultural understanding and appreciation. This statement is further supported by the research's contribution to the discourse on the cultural significance and reception of Chinese National Tide (Guochao) visual style illustration among Indonesian students, providing valuable implications for art creators and cultural communications.

From Human Scholars to AI Fatwas: Media, Ethics, and the Limits of AI in Islamic Religious Communication

2025-05-26T14:35:33+00:00

The integration of Artificial Intelligence (AI) into Islamic jurisprudence, particularly in issuing fatwas, raises significant theological, ethical and practical concerns. Traditionally, Islamic legal rulings have been derived through scholarly interpretations of the Quran, Hadith, Ijma (consensus), and Qiyas (analogy). The rise of AI-driven fatwa systems challenges this conventional framework by introducing automated decision-making processes that lack of ijtihad (independent reasoning), niyyah (intention), and divine inspiration elements that are essential for legitimate Islamic rulings. While AI-powered applications can assist in providing quick access to established and stable rulings, concerns persist regarding their ability to uphold the ethical and spiritual integrity of Islamic jurisprudence. This research concludes that AI-generated fatwas cannot fully replace human scholars, primarily due to their limitations in contextual reasoning. This conclusion is drawn through a qualitative descriptive content analysis of recent research papers and official announcements regarding the use of AI by various Darul-Ifta institutions in Muslim countries. However, AI can be used effectively under scholarly supervision in areas such as Islamic finance, halal certification, and preliminary legal guidance. A balanced approach, where AI serves as a supportive tool rather than an authoritative source of religious rulings, ensures that technological advancements align with Islamic ethical principles. The study emphasizes the necessity of human oversight to maintain the authenticity of religious verdicts and proposes a framework for integrating AI responsibly within Islamic jurisprudence.

A Semiotic Analysis of The Visual Content of Arab Bank's Posters on Facebook

2025-05-26T14:23:30+00:00

This study aims to explore the use of digital visual content in Arab Bank's publications, identifying the main visual elements used and their connotations. The study relied on a qualitative approach to explore how digital visual content is used in the branding of Arab Bank's Facebook account content. This approach utilizes a semiological approach, which analyzes the connotations of the visual content, including its symbols, elements, colours, shapes, and other elements represented in the posters, and the extent to which it is appropriate for the brand. The study concluded that appropriate visual elements were used to enhance the corporate image and build Arab Bank's digital brand. Digital posters were diverse and included promotional and service content, as well as campaigns focusing on social and humanitarian aspects. The results showed that the bank's use of appropriate visual elements contributed to establishing a sense of trust among customers and enhancing the professionalism and formal character of the banking institution. Visual elements, such as colors, icons, characters, and shapes, were used to convey messages related to professionalism, trust, innovation, and modernity within the brand.

الملخص

تهدف هذه الدراسة إلى استكشاف توظيف المحتوى البصري الرقمي في منشورات البنك العربي، ومعرفة العناصر البصرية الرئيسية المستخدمة فيها ودلالاتها. واعتمدت الدراسة على المنهج الكيفي لاستكشاف كيف يتم توظيف المحتوى البصري الرّقمي في العلامة التجارية لمحتوى حسابي البنك العربي على منصة "فيس بوك"، وذلك عن طريق استخدام أداة التحليل السيميائي لتحليل دلالات المحتوى البصري لعينة من المنشورات وما يتضمنه من رموز وعناصر والألوان وأشكال وغير ذلك. خلصت الدراسة إلى أنه تم استخدام العناصر البصرية المناسبة لتعزيز الصورة المؤسسية وبناء العلامة التجارية الرقمية للبنك العربي. كما تنوعت المنشورات الرقمية وشملت محتوى ترويجي وخدماتي، بالإضافة إلى حملات تركز على الجوانب الاجتماعية والإنسانية. وأظهرت النتائج أن استخدام العناصر البصرية الملائمة من قبل البنك ساهم في ترسيخ مفهوم الثقة لدى العملاء وتعزيز المهنية والطابع الرسمي للمؤسسة المصرفية، وأن العناصر البصرية، مثل الألوان والرموز والشخصيات والأشكال، قد تم استخدامها لنقل رسائل تتعلق بالمهنية والثقة والابتكار ومواكبة الحداثة في العلامة التجارية.