Al-i’lam - Journal of Contemporary Islamic Communication and Media

ANALISIS TEMATIK PENULISAN TENTANG HAK KEBEBASAN BERAGAMA DI PORTAL BERITA ONLINE MALAYSIAKINI

2023-07-12T22:14:21+08:00

Hak Kebebasan Beragama (HKB) di Malaysia sering menjadi isu yang sering menjadi polemik bukan sahaja di peringkat negara namun antarabangsa. Antara isu HKB yang hangat diperdebatkan di Malaysia termasuk isu murtad, kalimah Allah dan ajaran sesat. Oleh itu, media memainkan peranan penting dalam menyampaikan isu HKB kepada orang awam. Penyampaian berita ini turut membentuk persepsi masyarakat terhadap isu HKB di Malaysia. Terdapat beberapa portal berita online yang menjadi medium penyampaian isu HKB. Salah satu portal berita yang sering melaporkan isu HKB daripanya ialah portal berita Malaysiakini.com. Oleh yang demikian, kertas kerja ini bertujuan menganalisis kandungan berita HKB di portal berita Malaysiakini.com. Metodologi yang digunakan adalah analisis kandungan berita berkaitan HKB bermula tahun 2019 hingga 2023. Kajian mendapati bahawa portal berita Malaysiakini.com telah menerbitkan berita HKB tertinggi pada tahun 2019 dan terendah pada tahun 2023 sehingga Mei. Penulis juga telah mengenalpasti sebanyak 12 tema HKB dari penulisan-penulisan yang telah diterbitkan iaitu; 1. Antarabangsa, 2. Dialog dan toleransi beragama, 3. Hak asasi manusia, 4. Hak penyebaran agama bukan Islam, ajaran dan ideologi asing, 5. Hak penyebaran agama Islam, 6. Kalimah Allah, 7. Kebebasan melakukan dosa dan menghina Islam, 8. Keluar masuk Islam, 9. Kenegaraan, 10. Kritik insittusi agama Islam, 11. Pemeliharaan tradisi Islam dan 12. Politik. Bagi menyeimbangkan pelaporan dan penulisan berita HKB yang bersifat masalah atau isu, portal berita atas talian seperti Malaysiakini juga disarankan untuk menulis tentang sikap toleransi beragama dan kehidupan yang harmoni yang telah dikecapi oleh masyarakat Malaysia.

Drama in Qur’an: An Analytical Study of stories from Al- Qur’an in light of the dramatic structure

2023-11-15T22:17:22+08:00

This study aims to discuss and analyze stories from Holy Qur’an that included the use of drama to understand this use, and how to benefit from simulation in conveying the Qur’anic message in light of the dramatic structure. The study used the descriptive analytical method and content analysis of the Quranic stories that used simulation. The study concluded that Qur'an included dramatic models that perform representation and simulation through the characters that were present in the dramatic scenes; such as Yusef's brothers, Al-Aziz's wife, the hypocrites, and the crow in the story of the two sons of Adam, These stories included elements of dramatic structure, and there are several directions for drama in Holy Qur’an, including: some of them aim to achieve an educational goal, such as the story of the crow that Allah sent to teach Adam's son how to bury his brother, others were in the form of drama that a person practices in his life to get out of difficult situations, as happened in the story of the sister of Prophet Musa, also, some of them were for characters who practised evil, such as Al-Aziz's wife in the story of the Prophet Yusuf, who made a drama to escape from the truth, also, the hypocrites who appear as Muslims but are non-Muslims, In addition to Yusef's brothers, who represented the scenario of getting rid of their brother and used simulation to escape from the consequences of their wrongdoing. This study contributes to researching a topic in Holy Quran from the perspective of the science of communication and drama, which is considered a new addition to this field.

Assessment On Interconnection Between Personal Branding and Job Recruitment Among Students Through A Digital Platform (TikTok)

2023-11-06T11:32:49+08:00

This research examined the assessment on interconnection between personal branding and job recruitment among students through a digital platform which is TikTok. This study examines which TikTok features help students develop personal branding for job recruitment and how they can use the platform to meet digital job recruitment requirements. Snowball sampling selected five USIM students involved in TikTok personal branding for in-depth interviews. The data analysis was manually coding the data revealed themes. The research finding highlighted that the features in TikTok can help develop personal branding, according to the research. It follows by accessibility in every feature on TikTok, personality, creativity, and engagement with the audience. It shows that personal branding leads to job fulfilment and empowerment. This study helps students create originality on TikTok by maintaining their self-identity and presenting employment opportunities. However, a creator's originality can also come from user-audience interaction based on performance, appearance, and manners.

The Impact Of User Generated Content On Food Purchase Intention Through Tiktok Platform

2023-11-06T11:30:55+08:00

The purpose of this study was to identify components in UGC on food that impact purchase intention among TikTok users. Purposive sampling was used, which included 5 females from New Media Communications programme, aged 23-24 years old as informants. This study utilized a qualitative research design through interviews, specifically through the use of validated interview questionnaires. Findings reveal that most informants share the same preferences for the UGC components on TikTok which are audio and video can increase purchase intention as well as the information contained in the food reviews. Besides that, they are more influenced by the virality of the food that encourages them to purchase it whether the purchase takes in an online or offline shop.

DIGITAL MARKETING FEATURES IN TIK TOK INFLUENCE PURCHASE DECISION: A STUDY AMONG USIM STUDENTS

2023-11-06T11:26:39+08:00

Due to the rise of social media, it has become a popular medium for marketers to generate qualified leads, launch new products, communicate with target audiences, and increase brand awareness quickly and effectively. Advancement of technology with the existence of the internet enable globally transmitted information in a faster way and focusing on social media presence as an effective platform for digital marketing. Marketers can use social media to display their products in creative ways, such as by creating videos. TikTok is among the most widely used social media. This study investigated an understanding about the digital marketing features in TikTok influence purchase decisions among students. Due to the fact that the information published on TikTok is short, entertaining, trendy, creative, and highly engaging, these platforms have become well-liked for marketing campaigns. Therefore, the purpose of this research is to study about digital marketing features in TikTok that can influence students in purchasing decisions.

This research will provide new insights into the reasons and the effect of digital marketing features by using the TikTok platform. For this study, a qualitative research design through the in-depth interview was used, with 6 informants and interview questions were prepared. The interview questions were designed to help researchers accomplish the objectives of the research. Informants for this study mainly focused on students from the Faculty of Leadership and Management (FKP), USIM (Universiti Sains Islam Malaysia) who were selected by purposive sampling. The Theory of Reasoned Action (TRA) has been used in this research to examine how an individual's attitude toward a behaviour can reflect their evaluation or generally feel about that behaviour. It has also been used to measure the subjective norms within a person's perception of social pressure to engage in or avoid from engaging in a specific behaviour, which builds a strong foundation for the consumer purchase decision. This study found that the digital marketing features in TikTok that can influence students’ purchase decisions are TikTok Shop, Short video content, and TikTok’s live sales. Other than that, the effect of the digital marketing features could lead someone to become extravagant and addicted behaviours. This approach will allow current and future researchers to gain a better understanding of the digital marketing features in TikTok that can influence purchase decisions among students and its effect.

Public Relations employment of Smart Mobile Applications as a mean of communication with the public: An Analytic study on UAE Government Applications using Dialogue Theory

2023-12-06T15:48:28+08:00

The research explored the utilization of smart mobile applications by public relations departments in Emirati government institutions in the context of communication and dialogue with audiences. By analyzing these apps, the study aimed to identify the interactive elements and mechanisms they offer in alignment with the principles of dialogue theory. The research adopted the survey method to answer its questions and employed a form to analyze the smart apps of UAE government institutions. Key findings revealed a discrepancy in how smart mobiles apps were used by public relations departments in Emirati government institutions for dialogue and communication. The apps sampled in the research gave more attention to “Ease of Interface”, “Conservation of Visitors ”, and “Usefulness of Information” principles. While the mechanisms for achieving “Generation of Return Visits” were not fully leveraged, and “Dialogic loop” was not accomplished effectively. The research emphasized the need to educate public relations professionals in government institutions on the significance of smart mobile apps in communication. It also highlighted the importance of integrating smart apps into the strategic plans of public relations departments to enhance opportunities for interactive dialogue with users.