Al-i’lam - Journal of Contemporary Islamic Communication and Media

Journalism Transformation and Challenges in the Era of Artificial Intelligence: Exploring Malaysian Journalists’ and Journalism Students’ Perspectives

Jodie Ng — 2024-12-01

Artificial intelligence (AI) in the journalism industry, which is known as automated journalism, helps to improve the efficiency of the newsrooms. The purpose of this research was to emphasise the importance of technological advancement in the Malaysian journalism industry. Furthermore, this research fills a research gap in Malaysian journalists’ and journalism students’ perspectives on the development of AI technology in the industry. Drowning from that, technological determinism (TD) theory was applied in this research to explain the relationship between technological development and the changes in news readers’ social attitudes. This research was conducted as a qualitative study using the interview approach. The researcher interviewed a total of nine interviewees, which included five Malaysian journalists and four Malaysian journalism students. According to the data collected, a total of three themes emerged: the opportunities AI brings to the journalism field, the challenges AI brings to the journalism field, and the future of the Malaysian journalism field integrated with AI. Findings revealed that AI could provide convenience and save the time of journalists yet cannot replace humans due to the lack of emotions. The interviewees perceived that AI technology will not be widely implemented in the Malaysian journalism field in five to ten years. In addition, this research highlighted that future journalists should be trained to adapt well to AI. Meanwhile, this research proved that AI could assist in reducing the journalist’s workload. Hence, the journalists would distribute more time doing in-depth news articles.

Jururawat di Layar Perak: Imej Jururawat dalam Filem Melayu dalam Enam Dekad Pasca-Kemerdekaan Malaysia (1957-2017)

Salilah Saidun — 2024-12-01

The image of nurses has evolved along with changing times. While this phenomenon of the evolving image of nurses is discussed academically at the global level, it remains underexplored in Malaysia. To address this research gap, this study examines the image of nurses in Malay films from 1957 to 2017, through an analysis of thirty selected films that span three post-independence vicenniums. The findings indicate that Malay films continue to depict nursing roles that focus mainly on general and non-clinical tasks, with clinical roles rarely being included in the plot. Stereotypes such as strict demeanor and the portrayal of risks like sexual harassment remain dominant in Malay films up until the third decade. The study also finds an absence of male nurse representation in Malay films throughout the study period, even though the number of male nurses in the profession has been increasing. Additionally, the portrayal of a Muslim nurse who upholds noble values and practices Islamic ethics has been limited in Malay films. The film industry ought to fill this gap by portraying a more positive and professional image of nurses to elevate the status of the profession that contributes significantly to national welfare.

Keywords: Nurse image, nursing, nurse films, nurse character, perception towards nurses

Abstrak

Imej jururawat berevolusi seiring dengan perubahan zaman. Fenomena evolusi imej jururawat ini dibincangkan secara akademik di peringkat global tetapi masih kurang dibincangkan di Malaysia. Untuk mengisi jurang kajian tersebut, kajian ini meneliti imej jururawat dalam filem-filem Melayu dari tahun 1957 hingga 2017, melalui analisis terhadap tiga puluh filem terpilih yang mencakupi tiga dwidekad pasca-kemerdekaan. Hasil kajian mendapati filem-filem Melayu masih lagi menonjolkan bidang tugasan jururawat yang terfokus kepada tugasan am serta tugasan bukan klinikal, manakala tugasan klinikal pula jarang dimasukkan dalam plot. Stereotaip seperti perwatakan garang dan paparan risiko gangguan seksual kekal dominan dalam filem Melayu sehingga dwidekad ketiga. Kajian ini juga mendapati ketiadaan perwakilan jururawat lelaki dalam filem Melayu sepanjang tempoh kajian, walaupun bilangan jururawat lelaki dalam profesion ini semakin meningkat. Selain itu, watak jururawat Muslim yang berakhlak mulia dan mengamalkan etika Islam juga kurang dipaparkan dalam filem Melayu. Industri perfileman wajar mengisi jurang penonjolan imej jururawat yang positif dan profesional untuk mengangkat martabat profesion kejururawatan yang besar sumbangannya kepada kemaslahatan negara.

Opening Mosques for Non-Muslims: Muslim Religious Scholars Counter Negative Media Representation of Terrorism in Kenya

Abdullahi Abdi Sheikh — 2024-12-01

This study investigated measures taken by Muslim religious scholars to counter media representation of terrorism in Kenya. As country with diverse religious groups and unique terrorism experience, Kenya presents a unique context for the study. Muslim scholars in Kenya, therefore, play a critical role within Muslim communities as they look after their congregation. The phenomenological theory was used as a framework for the study. The study used qualitative approach and phenomenology method. The study involved 10 participants drawn from the community of Muslim religious scholars operating in mosques and religious centers in Nairobi. The scholars were purposively sampled. The data was generated through in-depth interviews, analyzed thematically and presented in narrative form. The study found that Muslim religious scholars had taken measures like opening the mosques for the public and reaching out to non-Muslim religious leaders as a measure to counter what they perceived as a negative media representation of terrorism as a result of directly linking Islam with terrorism. The study concluded that there is need for guidelines and policies on terrorism coverage that recognize the place and the sensitivities of the Muslim population in Kenya, to improve media representation of terrorism, and as well as differentiate between Islam and terrorism, as part of the guidelines, and training journalists on their implementation.

Marketing Communication Strategy Implementation of The Bantul Regency Tourism Department’s Instagram @Jelajahbantul.Id to Increase Followers in 2023

Sofi Sukmasari — 2024-12-01

The Bantul Regency Tourism Department has strategically positioned Instagram as a key platform in its marketing strategy. Utilizing Instagram, the department executes effective marketing communications, ensuring swift and extensive engagement with consumers. This study aims to assess the implementation of the Bantul Regency Tourism Department's marketing communication strategy through Instagram, with a focus on increasing followers in 2023 on the @jelajahbantul.id Instagram account as a replacement from @dinparbantul account which was hacked on August 3rd 2023. The research adopts a qualitative approach, employing a case study method. Data for the study were gathered through structured interviews and document analysis. The interviewees included three employees from the tourism department and two followers of the @jelajahbantul.id account. Additionally, document analysis involved examining posts, comments, and direct messages on the Instagram account @jelajahbantul.id, collected through screen captures. The selection of samples followed purposive criteria defined by the researcher. The findings reveal that out of the four strategies implemented by the Bantul Regency Tourism Department on their Instagram account, there have proven most effective in increasing followers: increasing engagement and collaborations. Increasing engagement emerged as the most impactful strategy for increasing follower numbers increasing engagement, this strategy was adopted as a distinctive approach to set the department apart from others and excel in public service, while collaboration became the most intensively applied strategy by the Bantul Regency Tourism Department These two strategies emerged as exceptional, becoming the primary focus for implementation during the post-hack period in the department.

Keywords: Bantul Regency Tourism Department, Communication, Followers, Instagram, Marketing Strategy.

How Do Trust on Dayah Leaders Influence Students Taking a Vaccination Against Covid-19 in Aceh?

Rahmat Saleh — 2024-12-04

The emergence of a policy on Covid-199 vaccination received massive rejection from the society. The government collaborated with opinion leaders who may have influence the society perception about the importance of Covid-19 Vaccination to solve the current problems. This study aims to examine the influence of trust on Dayah Leaders towards the level of students’ trust in Covid-19 vaccination. Using survey method, the study involved a sample of 500 students in 5 Dayah in Banda Aceh and Aceh Besar both who had implemented vaccination policies and/or had only suggested vaccination appeals for their students. Conditions in Aceh are unique, namely the distinctiveness of Aceh which is robust with Islamic nuances and religious leaders are believed to be a source of information who are able to foster public trust. Nevertheless, this study confirms that student participation in the Covid-19 Vaccination is not entirely based on the influence of trust on Dayah Leaders. The result suggested that there is an influence of trust on Dayah Leaders on students’ confidence in Covid-19 vaccination, but the correlation and the influence is low at 14 percent. This indicates there are several other factors which have higher influence in convincing vaccination policy for students. This research findings also contradict the assumption that has been believed that the influence of the Dayah leaders is very significant in the students' decision to vaccinate against Covid 19. Hence, it gives recommendation for policy makers particularly in Aceh to properly construct message of the Covid-19 vaccination or other sensitive vaccination in the future.

Girls & Korean Romance Drama (Reception Analysis Of Girl Teenage Audiences On Korean Romance Drama)

Sefia Manda — 2024-12-28

Korean romantic dramas have become a very popular phenomenon among Indonesian teenage girls, sparking an interest in researching their impact and perceptions. This article is motivated by previous research which states that these dramas are considered to lack quality due to the dominance of love stories that are too idealised and do not match the reality of everyday life. Previous research also criticised the construction of love and romance in Korean dramas that tend not to reflect real life. The researcher in this article explores how Indonesian teenage girls' meanings of watching Korean romantic dramas. The researcher uses ethnography as a method to get answers to these questions. In addition, to understand how the informants like Korean dramas, the researcher used Jacques Lacan's psychoanalytic theory of subject formation. As a result, the researcher found that the act of reading from Korean drama viewers is a momentary release from patriarchal demands by imagining themselves as characters in the drama. However, on the other hand, the researcher found a contradiction where the act of watching Korean dramas is a form of resistance to patriarchy, but the narratives presented in Korean romantic dramas often support patriarchy by emphasising women's happiness through relationships with men. Limitation of this study is the limited number of informants involved, causing the results of the interpretation to be less diverse. Therefore, for future research, it is recommended to broaden the scope by increasing the number of informants, to provide a broader and deeper perspective.

A Look at the Transformational Leadership and Strategic Communication towards Madani Ummah

NADIAH AZIZ — 2024-12-29

Malaysia Madani, a political slogan termed by the current premiership, Datuk Seri Anwar Ibrahim on January 19^th, 2023, who wish to promote the six core values of socio-economic-politics concerns: Sustainability, Prosperity, Innovation, Respect, Trust, and Care and Compassion, hence will ultimately produce Madani Ummah or Madani Society. Today, in a multi-religion country like Malaysia, the concept of Madani has been re-popularised in the political stage with the ultimate purpose of creating a good-will living, civilized in which various human rights are fulfilled, appreciated, and respected in life both for the Muslims and Non-Muslims. Towards achieving these objectives, the roles of strategic communicator as liaison between the government and its citizens are crucial. This paper aims to understand the roles of strategic communicator in propagating the concept of Madani and to materialise the establishment of Madani Ummah. This paper has also utilised the Transformational Leadership theory as the base of theoretical framework of research which suggest that effective leaders can bring major changes to the organisation they lead and motivate the subordinate to support the vision, and in this context refer to the government of Malaysia. This conceptual paper employs literature review through secondary material as the methodology. This study revealed that the strategic communication is a very important stepping stone for any governmental effort particularly in educating the citizens on the public policies and governmental planning. This study also highlighted the significant roles strategic communicator plays for instance the leadership through example, inclusive communication plan and being optimistic, as well as the involvement of every layer of the Malaysian citizens, not only to know, understand, but also support the mission planned by the leading team of the day for a long-term accomplishment. Apparently, the afore-mentioned theory explains well on the important elements needed for any organisational setting to make positive changes.