Exploring Perceptions of Chinese National Tide Visual Style: A Case Study of Indonesian Students at XMUM

Dickson Roger Marklen

doi:10.33102/jcicom.vol5no1.120

Authors

Dickson Roger Marklen Xiamen University Malaysia https://orcid.org/0009-0002-6748-1008

DOI:

https://doi.org/10.33102/jcicom.vol5no1.120

Keywords:

Chinese National Tide, Visual Style Illustration, Audience Perception, Gen Z, Cultural Heritage

Abstract

The Chinese National Tide (Guochao) visual style has gained popularity among illustrators, designers, and communities, symbolizing aesthetic and cultural values. This research examines how the visual elements in the Chinese National Tied (Guochao) illustration can effectively convey information and influence its audience's perception. This research aims to understand the influence of Indonesian students on their perception of this visual style illustration and investigate factors that might influence their perception of this type of illustration. The study applies qualitative approach to comprehend more about Indonesian students' perceptions of Xiamen University Malaysia towards the Chinese National Tide (Guochao) visual style illustration, which aims to deepen their emotional conditions and opinions about preserving the local heritage through artwork. Furthermore, the data collection was conducted on face-to-face semi-structured interviews, allowing participants to express their original opinions about this visual illustration. At the same time, the thematic analysis method is employed in this study to help the researcher determine frequent patterns and similar themes expressed by participants during interviews to obtain and provide a comprehensive and effective understanding. The findings revealed that the participants highly perceived and appreciated this visual style illustration style, whereby they disclosed that this illustration represents Chinese culture with Chinese elements and impressive colour gradations, which can further enhance participants' emotional connection with the artwork. The implications of this study extended to the broader cultural exchange between Indonesia and the China, shedding light on the impact of visual art in promoting cross-cultural understanding and appreciation. This statement is further supported by the research's contribution to the discourse on the cultural significance and reception of Chinese National Tide (Guochao) visual style illustration among Indonesian students, providing valuable implications for art creators and cultural communications.

Downloads

Download data is not yet available.

References

Adeoye-Olatunde, O. A., & Olenik, N. L. (2021). Research and scholarly methods: Semi‐structured interviews. JACCP: Journal of the American College of Clinical Pharmacy, 4(10), 1358–1367. https://doi.org/10.1002/jac5.1441

Akhal, A. (2022, December 26). Shendu touxi: Pinpai ruhe jiayu guo chao qushi? Huazhuangpin bao Shēndù tòuxī: Pǐnpái rúhé jiàyù guó cháo qūshì?. Huàzhuāngpǐn bào– Cosmestic Newspaper. https://www.hzpb.com.cn/News/Index/detail/id/6480.html

Alim, M. M., & Rahim, R. S. @. A. (2021). Visual Rhetoric in Visual Communication: Theory and concepts in public service Announcements Advertising campaign. International Journal of Academic Research in Business & Social Sciences, 11(9). https://doi.org/10.6007/ijarbss/v11-i9/11066

Bigma,H. H. (2021, May 21). Jingyanle sheji de guo chao Fengge chahua, chahua gou xian he peise zhen de hen zhongyao ma?. [Stunningly designed Chinese-style illustrations. Are the outlines and colors of the illustrations really important?] Zhi hu zhuanlan. https://zhuanlan.zhihu.com/p/374230851

Blaiklock, D. (2019). What is the Nature of Illustration Expertise? Wiley, 185–198. https://doi.org/10.1002/9781119185574.ch8

Braun, V., & Clarke, V. (2019). To saturate or not to saturate? Questioning data saturation as a useful concept for thematic analysis and sample-size rationales. Qualitative Research in Sport, Exercise and Health, 13(2), 201–216. https://doi.org/10.1080/2159676x.2019.1704846

Campbell, S., Greenwood, M., Prior, S., Shearer, T., Walkem, K., Young, S., Bywaters, D., & Walker, K. (2020). Purposive sampling: complex or simple? Research case examples. Journal of Research in Nursing, 25(8), 652–661. https://doi.org/10.1177/1744987120927206

Cao, Y. (2023). The application of traditional culture in modern illustration design. Hanspub, 08(03), 1212–1221. https://doi.org/10.12677/design.2023.83147

Casula, M., Rangarajan, N., & Shields, P. M. (2020). The potential of working hypotheses for deductive exploratory research. Quality & Quantity, 55(5), 1703–1725. https://doi.org/10.1007/s11135-020-01072-9

Corso, M. (2022). Line art. follow where it leads. Artland Magazine. https://magazine.artland.com/line-art-follow-where-it-leads/

Fatmawati, E. (2021). Strategies to grow a proud attitude towards Indonesian cultural diversity. Linguistics and Culture Review, 5(S1), 810–820. https://doi.org/10.21744/lingcure.v5ns1.1465

García‐Sánchez, I., & Araújo‐Bernardo, C. (2019). What colour is the corporate social responsibility report? Structural visual rhetoric, impression management strategies, and stakeholder engagement. Corporate Social Responsibility and Environmental Management, 27(2), 1117–1142. https://doi.org/10.1002/csr.1869

Giray, L. (2020). Meet the Centennials: Understanding the Generation Z Students. International Journals of Sociologies and Anthropologies Science Reviews (IJSASR), 9–18. https://doi.org/10.14456/jsasr.2022.26

Guest, G., Namey, E., & Chen, M. (2020). A simple method to assess and report thematic saturation in qualitative research. PLOS ONE, 15(5), e0232076. https://doi.org/10.1371/journal.pone.0232076

Hamilton, A., & Finley, E. P. (2019). Qualitative methods in implementation research: An introduction. Psychiatry Research-neuroimaging, 280, 112516. https://doi.org/10.1016/j.psychres.2019.112516

Heavner, R. (2019). Conceptual Illustration. Wiley, 47–58. https://doi.org/10.1002/9781119185574.ch2

Hennink, M., & Kaiser, B. N. (2022). Sample sizes for saturation in qualitative research: A systematic review of empirical tests. Social Science & Medicine, 292, 114523. https://doi.org/10.1016/j.socscimed.2021.114523

Huang, H. (2023). Empirical Research on the Reasons Behind the Prosperity of China-Chic. MSEID. https://doi.org/10.4108/eai.9-12-2022.2327744

Hutmacher, F. (2019). Why Is There So Much More Research on Vision Than on Any Other Sensory Modality? Frontiers in Psychology, 10. https://doi.org/10.3389/fpsyg.2019.02246

Jain, N. (2021). Survey versus Interviews: Comparing data collection Tools for Exploratory research. The Qualitative Report. https://doi.org/10.46743/2160-3715/2021.4492

Jian, A., Zhang, Z., Geng, Y., & Fu, E. (2023). Research on the application of “China-Chic” culture in Brand Visual Identity Design. Journal of Education Humanities and Social Sciences, 20, 74–84. https://doi.org/10.54097/ehss.v20i.11424

Jie, H. S. (2023, May 4). Guo chao feng chahua shi shenme? Zhongguo yuansu shijie. [What is the national trend illustration? China Element Visual] Copyright © 2017 Sohu.com Inc. All Rights Reserved. https://www.sohu.com/a/672592604_121168018

Josephson, S., Kelly, J. D., & Smith, K. (2020). Handbook of Visual Communication. In Routledge eBooks. https://doi.org/10.4324/9780429491115

Laumann, K. (2020). Criteria for qualitative methods in human reliability analysis. Reliability Engineering & System Safety, 194, 106198. https://doi.org/10.1016/j.ress.2018.07.001

Lin, G., Hao, L., & Yong, W. (2022). A study on the value of cultural self-confidence cultivated by the rise of “National Tide.” Academic Journal of Humanities & Social Sciences, 5(5). https://doi.org/10.25236/ajhss.2022.050506

Liu, J. (2022, August 31). Lun guo chao feng pingmian sheji de xianzhuang yu chuangxin xing fazhan qushi cankao wang. [On the current situation and innovative development trends of national trendy graphic design] Kan - News. https://m.fx361.com/news/2022/0831/10751789.html

Liu, Y. (2019). On computer digital illustration design. Journal of Physics, 1302, 022063. https://doi.org/10.1088/1742-6596/1302/2/022063

Liu, Y., Tsai, W. S., & Tao, W. (2019). The interplay between brand globalness and localness for iconic global and local brands in the transitioning Chinese market. Journal of International Consumer Marketing, 32(2), 128–145. https://doi.org/10.1080/08961530.2019.1658556

Lochmiller, C. R. (2021). Conducting Thematic Analysis with Qualitative Data. The Qualitative Report. https://doi.org/10.46743/2160-3715/2021.5008

Lu, M., Di, Y., & Nie, Z. (2023). A study on the mechanism of user aesthetic experience of China Chic Visual Aesthetics. Art And Design Review, 11(03), 281–299. https://doi.org/10.4236/adr.2023.113021

Lu, Y. (2023). Research on the inspiration of traditional architecture to modern illustration design and creation. 设计, 08(03), 1133–1138. https://doi.org/10.12677/design.2023.83139

Male, A. (2019a). A companion to illustration. In Wiley eBooks. https://doi.org/10.1002/9781119185574

Male, A. (2019b). Introduction: The Paradigm of Illustration. Wiley, 1–18. https://doi.org/10.1002/9781119185574.ch0

Mior Kamarulbaid, D. A., Mohd Sofian, M. R. ., Abu Hasan, N. N. ., Wan Abas, W. A., & Md. Ithnan, I. H. (2022). Tidak pasti, jangan kongsi!! Secret Sauce for Success in Media Literacy Is Crucial in Battling Fake News. Al-i’lam - Journal of Contemporary Islamic Communication and Media, 2(1). https://doi.org/10.33102/jcicom.vol2no1.44

Nesterenko, O. S., Zhou, H., & Kosenko, D. (2023). RESEARCH ON THE APPLICATION OF URBAN IMAGE DEDIGN IN CULTURAL AND CREATIVE PRODUCTS. World Journal, 19–02, 148–153. https://doi.org/10.30888/2663-5712.2023-19-02-033

Ng, J. (2024). Journalism Transformation and Challenges in the Era of Artificial Intelligence: Exploring Malaysian Journalists’ and Journalism Students’ Perspectives . Al-i’lam - Journal of Contemporary Islamic Communication and Media, 4(2). https://doi.org/10.33102/jcicom.vol4no2.111

Sharuddin, S. (2023, August 10). What’s the Guochao trend and what does it mean for global brands in China? - Inside Retail Australia. Inside Retail Australia. https://insideretail.com.au/business/marketing/why-gen-z-is-embracing-made-in-china-202308#:~:text=Appreciating%20heritage%20The%20Covid%2D19,China's%20long%20history%20and%20traditions.

Sina. (2021, June 24). Guo chao shijue de taolu, douzai zheli! [All the national fashion visual routines are here!] Sina caijing toutiao. https://cj.sina.com.cn/articles/view/1773724425/69b8e30901900tgus

Tindall, R., Tindall, R., & Tindall, R. (2023). The Rise and Fall of Guochao: China’s Nationalistic Branding Phenomenon. Focus - China Britain Business Council. https://focus.cbbc.org/the-rise-and-fall-of-guochao-chinas-nationalistic-branding-phenomenon/

Vaismoradi, M., & Snelgrove, S. (2019, September). Theme in Qualitative Content Analysis and Thematic Analysis. FQS. https://nordopen.nord.no/nord-xmlui/bitstream/handle/11250/2627867/Vaismoradi.pdf?sequence=4

Wang, Z. (2022). Implementation of Chinese-styled branding in global fashion: ‘Guochao’ as a rising cultural identity. Fashion, Style & Popular Culture, 9(1), 149–183. https://doi.org/10.1386/fspc_00111_1

Williams, W. R. (2019). Attending to the visual aspects of visual storytelling: using art and design concepts to interpret and compose narratives with images. Journal of Visual Literacy, 38(1–2), 66–82. https://doi.org/10.1080/1051144x.2019.1569832

Yelu, X. (2022, July 6). Popularity of Chinese aesthetics shows young artists’ independence and cultural pride: designer Wu Yao. The Global Times. https://www.globaltimes.cn/page/202207/1269893.shtml

Ying, X. (2022, December 20). Han rui: Xin guo feng chahua shi, yong xiandai yuyan fuyu chengshi xin de huoli ming jianzhu shi zuopin wenhua. [Han Rui: New Chinese style illustrator, using modern language to give the city new vitality_Famous Architects_Works_Culture] Copyright © 2017 Sohu.com Inc. All Rights Reserved. https://www.sohu.com/a/619172465_676093

Yishe，S. (2021, January 7). Fugu? Guo chao? 2021 Nian cha hua sheji gushi da pouxi!. [ Retro? National trend? An analysis of illustration design trends in 2021!] Zhi hu zhuanlan. https://zhuanlan.zhihu.com/p/342640094

Zahra, F. (2021). Visual rhetoric: Framing the methodology for truck visuals through visual rhetoric theory and rhetorical appeals. International Journal of Innovation, Creativity and Change, 15(9). https://ijicc.net/images/Vol_15/Iss_9/15948_Zahra_2021_E_R.pdf

Zhou, L. (2023). Research on innovative visual communication design based on new media background. Frontiers in Art Research, 5(6). https://doi.org/10.25236/far.2023.050601