Exploring Perceptions of Chinese National Tide Visual Style: A Case Study of Indonesian Students at XMUM
DOI:
https://doi.org/10.33102/jcicom.vol5no1.120Keywords:
Chinese National Tide, Visual Style Illustration, Audience Perception, Gen Z, Cultural HeritageAbstract
The Chinese National Tide (Guochao) visual style has gained popularity among illustrators, designers, and communities, symbolizing aesthetic and cultural values. This research examines how the visual elements in the Chinese National Tied (Guochao) illustration can effectively convey information and influence its audience's perception. This research aims to understand the influence of Indonesian students on their perception of this visual style illustration and investigate factors that might influence their perception of this type of illustration. The study applies qualitative approach to comprehend more about Indonesian students' perceptions of Xiamen University Malaysia towards the Chinese National Tide (Guochao) visual style illustration, which aims to deepen their emotional conditions and opinions about preserving the local heritage through artwork. Furthermore, the data collection was conducted on face-to-face semi-structured interviews, allowing participants to express their original opinions about this visual illustration. At the same time, the thematic analysis method is employed in this study to help the researcher determine frequent patterns and similar themes expressed by participants during interviews to obtain and provide a comprehensive and effective understanding. The findings revealed that the participants highly perceived and appreciated this visual style illustration style, whereby they disclosed that this illustration represents Chinese culture with Chinese elements and impressive colour gradations, which can further enhance participants' emotional connection with the artwork. The implications of this study extended to the broader cultural exchange between Indonesia and the China, shedding light on the impact of visual art in promoting cross-cultural understanding and appreciation. This statement is further supported by the research's contribution to the discourse on the cultural significance and reception of Chinese National Tide (Guochao) visual style illustration among Indonesian students, providing valuable implications for art creators and cultural communications.
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