Relationship between Social Media Addiction and Organizational Commitment

Authors

  • Khairunnisa Mohamed Hassan Universiti Putra Malaysia
  • Jusang Bolong Universiti Putra Malaysia

DOI:

https://doi.org/10.33102/jcicom.vol1no1.1

Keywords:

Social media, social media addiction, organizational commitment

Abstract

A lot of people look at the adverse effects of social media when it comes to addiction.  In the organizational context, the impact of social media addiction is considered to affect organizational commitment.  This study determines the relationship between social media addiction and organizational commitment among the employees in Lembaga Lebuhraya Malaysia.  The questionnaire has been used as a method in this study.  Out of two hundred and forty-seven (247) employees in Lembaga Lebuhraya Malaysia, one hundred and fifty-two (152) employees have been selected equally to be sampled for this study using probability sampling technique that is simple random sampling.  Through correlation analysis, it was found that there was a weak positive relationship but significant.  It shows that, although the employees in Lembaga Lebuhraya Malaysia are pretty addicted to social media, they still have organizational commitment.  Thus, the management in Lembaga Lebuhraya Malaysia does not have to worry about the employees' commitment. Even though they are using social media, they are still committed to the organization.  Control over social media does not have to be made by the management.

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Author Biographies

Khairunnisa Mohamed Hassan, Universiti Putra Malaysia

Department of Communication, Faculty of Modern Language and Communication Universiti Putra Malaysia, 43400, Serdang, Selangor Darul Ehsan, Malaysia

E-mail: nisahussin88@gmail.com

Jusang Bolong , Universiti Putra Malaysia

Department of Communication, Faculty of Modern Language and Communication Universiti Putra Malaysia, 43400 Serdang, Selangor Darul Ehsan, Malaysia

E-mail: jusang@upm.edu.my

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Published

2021-06-02
CITATION
DOI: 10.33102/jcicom.vol1no1.1
Published: 2021-06-02

How to Cite

Mohamed Hassan, K. ., & Bolong , J. . (2021). Relationship between Social Media Addiction and Organizational Commitment. Al-i’lam - Journal of Contemporary Islamic Communication and Media, 1(1), 1–17. https://doi.org/10.33102/jcicom.vol1no1.1