Pengaruh Blog Pelancongan Terhadap Keinginan Melancong: Influences of Tourism Blogs towards Touring Needs

Syarifah Emiwati  Syed Ramzan; Jusang  Bolong

doi:10.33102/jcicom.vol1no1.2

Authors

Syarifah Emiwati Syed Ramzan Universiti Putra Malaysia
Jusang Bolong Universiti Putra Malaysia

DOI:

https://doi.org/10.33102/jcicom.vol1no1.2

Keywords:

Travel blog, Blog Readers, Desire to Travel, affective factors, cognitive and interpersonal interaction

Abstract

The tourism industry has contributed 56.5 billion to the national income, thus becoming the second most prominent industry in Malaysia. Therefore, the country needs higher expenses to promote Malaysia through printed media and mass media advertising. However, the emergence of social media such as travel blogs has especially gained global attention. It could serve as a platform to promote Malaysian tourism destinations and reduce the cost of advertising. A travel blog with a range of travel information sources along with a discussion space serves as reference material for potential tourists to gain exposure to an authentic holiday experience. Travel blogs can be used as an effective and efficient medium to promote tourism destinations if the blog writer studied and understands their reader’s desire for traveling. This study aims to identify the extent of a travel blog (affective, cognitive, and interpersonal interaction in the blog) that could potentially affect the reader’s desire to travel to a particular destination. The data was collected from a total of 185 respondents using an online survey. The results showed that the affective, cognitive, and interpersonal interactions significantly correlate with the desire to travel. However, the interpersonal interaction factor was the most significant predictor for the travel blog reader’s desire and tendency to travel.

Downloads

Download data is not yet available.

Author Biographies

Syarifah Emiwati Syed Ramzan, Universiti Putra Malaysia

Department of Communication, Faculty of Modern Language and Communication, Universiti Putra Malaysia, 43400 Serdang Selangor Darul Ehsan, Malaysia

E-mail: syarifahemi@tourism.gov.my

Jusang Bolong , Universiti Putra Malaysia

Department of Communication, Faculty of Modern Language and Communication, Universiti Putra Malaysia, 43400 Serdang Selangor Darul Ehsan, Malaysia

E-mail: jusang@upm.edu.my

References

Ajzen, I., & Driver, B. L. (1992). Application of the theory of planned behavior to leisure choice. Journal of Leisure Research, 24(3), 207e224.

Akehurst, G. (2009). User generated content: The use of blogs for tourism organizations and tourism consumers. Service Business, 3(1), 51-61.

Archer, T. M. (2003). Web-based surveys. Journal of Extension, 41(2) Article 4TOT6. Retrieved March 18, 2013 from http://www.joe.org/joe/2003august/tt6.php.

Baloglu, S. & Brinberg, D. (1997). Affective Images of Tourism Destination. Journal of Travel Research, 35(4), 11–15.

Baloglu, S. and McCleary, K. W. (1999) ‘A Model of Destination Image Formation’, Annals of Tourism Research 26(4), 868–907.

Baloglu, S., & Uysal, M. (1996). Market segments of push and pull motivations: a canonical correlation approach. International Journal of Contemporary Hospitality Management, 3(8), 32-38.

Bandura, A. (1977). Self-efficacy: Toward a unifying theory of behavioral change. Psychology Review, 84, 191-215.

Beerli, A. & Martı´n, J.D. (2004a). Factors influencing destination image. Annals of Tourism Research, 31(3), 657–681.

Berry, D.M. (2004). Internet research: privacy, ethics and alienation: an open source approach. Internet Research, 14(4), 323-32.

Blumler, J.G. & Katz, E. (1974). The Uses of Mass Communications: Current Perspectives on Gratifications Research. Sage Publications.

Capella, L. M. (1987). Information Sources for Elderly Vacation Decisions. Annals of Tourism Research, 14, 148-151.

Carson, D. (2008). The 'blogosphere' as a market research tool for tourism destinations: A case study of Australia's Northern Territory. Journal of Vacation Marketing, 14(2),111-119.

Chaffey, D., Mayer, R., Johnston, K. & Ellis-Chadwick, F. (2000) Internet-Marketing. München: Pearson Education Deutschland.

Chauduri, A. & Buck, R. (1995). Affect, Reason, and Persuasion Advertising Strategies That Predict Affective and Analytic-Cognitive Responses. Human Communication Research, 21(3), 422-411.

Chen, J. S. & Uysal, M. (2002) Market Positioning Analysis: A Hybrid Approach. Annals of Tourism Research, 29(4), 987–1003.

Choi, S., Lehto, X.Y., & Morrison, A.M. (2007). Destination image representation on the web: Content analysis of Macau travel related websites. Tourism Management, 28(1), 118–129.

Dann, G. (1981). Tourist motivation: an appraisal. Annals of Tourism Research, 8(2), 187-219.

Day, G. S. (1969). A two dimensional concept of brand loyalty. Journal of Advertising Research, 9, 29-35.

DeFelice, A. (2006). ‘A New Marketing Medium: Blogging Allows Marketers to Start Conversations with Prospects and Customers Through a Powerful New Avenue of Communications’, CRM Magazine 10: 32–4.

Eigner, C., Leitner, H., Nausner, P. & Schneider, U. (2003). Online-Communities, Weblogs und die soziale Rückeroberung des Netzes. Graz: Nausner & Nausner.

Evans, J. R., & Mathur, A. The value of online surveys. Internet Research, 15(2), 195-219.

Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley

Fraenkel, J. R., & Wallen, N. E. (1996). How to design and evaluate research in education. New York: McGraw-Hill.

Gartner, W. C. (1993). Image formation process. Journal of Travel and Tourism Marketing, 2(3), 191-215.

Gill, K. E. (2004). ‘How Can We Measure the Influence of the Blogosphere?’, 17–22 May, New York. URL (consulted March, 2007): http://faculty.washington.edu/kegill/pub/www2004_blogosphere_gill.pdf

Gill, K. E. (2004). How Can We Measure the Influence of the Blogosphere?. Retrieved March, 2013 from http://faculty.washington.edu/kegill/pub/

Gretzel, U., Yoo, K. H. and Purifoy, M. (2007). Online travel review study: Role and impact of online travel reviews. Laboratory for Intelligent Systems in Tourism, Texas A&M University Retrieved from www.tripadvisor.com/pdfs/OnlineTravelReviewReport.pdf.

Wang, H. Y. (2012). Investigating the determinants of travel blogs influencing readers' intention to travel. The Service Industries Journal, 32(2), 231-255.

Hsu, C. L. & Lin, J.C. (2008). Acceptance of blog usage: The roles of technology acceptance, social influence and knowledge sharing motivation. Information & Management, 45 (1), 65-74.

Huang, C.-Y., Chou, C. J. & Lin, P.C. (2009). Involvement theory in constructing bloggers’ intention to purchase travel products. Tourism Management, doi:10.1016/j.tourman.2009.06.003.

Iso-Ahola, S. E. (1980). The social psychology of leisure and recreation. Dubuque, IA: William C. Brown.

Iso-Ahola, S. E., & Allen, J. R. (1982). The dynamics of leisuremotivation: The effects of outcome on leisure needs. Research Quarterly for Exercise and Sport, 53, 141–14

Jenkins, O. H. (1999). Understanding and Measuring Tourist Destination Images’, International Journal of Tourism Research, 1, 1-15.

Johnson, T. J. & Kaye, B. (2004). Wag the Blog: How Reliance on Traditional Media and the Internet Influence Credibility Perceptions of Weblogs Among Blog Users. Journalism and Mass Communications Quarterly, 11(3), 622-42.

Kamal, A. (2008). Analisis blog sebagai media alternative penyebaran maklumat dalam industri pelancongan. Tesis Sarjana Fakulti Alam Bina Universiti Teknologi Malaysia

Kannan, P.K., Chang, A-M. and Whinston, A.B. (1998), “Marketing information on the I-way:data junkyard or information gold mine?”, Communications of the ACM, 41, 35-43.

Kim, H., & Fesenmaier, D. R. (2008). Persuasive design of destination web sites: an analysis of first impression. Journal of Travel Research, 47(3), 3e13.

Kim, H., & Richardson, S.L. (2003). Motion picture impact on destination images. Annals of Tourism Research. 30(1), 216–237.

Kim, S.S., Agrusa, J., Lee, H., & Chon, K. (2007). Effects of Korean television dramas on the flow of Japanese tourists. Tourism Management. 28, 1340–1353.

Lam, T., & Hsu, C. H. C. (2006). Predicting behavioral intention of choosing a travel destination. Tourism Management, 27(4), 589-599.

Li, D. (2005). Why do you blog: A uses and gratification inquiry into bloggers's motivations. Marquette University, Milwaukee, Wisconsin.

Li, L., & Buhalis, D. (2005). Predicting internet usage for travel bookings inChina. In A. J. Frew (Ed.), Information and Communication Technologies in Tourism 429 - 439.

Li, X. R., & Vogelsong, H. (2006). Comparing methods of measuring image change: A case study of a small-scale community festival. Tourism Analysis, 10(4), 349-360.

Li, X., & Wang, Y. (2011). China in the eyes of Westerntravelers as represented in travel blogs. Journal of Travel & Tourism Marketing, 28, 689–719.

Lin, Y.-S., & Huang, Y. (2006). Internet blogs as a tourism marketing medium: A case study. Journal of Business Research. 59, 1201–1205.

Litvin, S.W., Goldsmith, R.E., & Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tourism Management, 29(3), 458–468.

Merriam-Webster. Retrieved December 2012, from http://www.merriamwebster. com/dictionary/blog.

Mikkelsen, A., Ogaard, T., Lindoe, P. H., & Olsen, E.O. (2002). Job characteristics and computer anxiety in the production industry. Computers in Human Behavior, 18(3), 223.

Mohd. Majid, K. (1993). Kaedah Penyelidikan Pendidikan, c.2, Kuala Lumpur : Dewan Bahasa dan Pustaka.

Perlmutter, D. D. & McDaniel, M. (2005). The Ascent of Blogging. Nieman Reports, Fall: 60-4.

Price, J., & Stakov, M. (2006). Building blog strategy in hospitality: grow customer relationship and direct online revenue. Retrieved Februari 16, 2013 from http://www.hospitalitynet.org/news/4026867.

Pudliner, B. A. (2007). Alternative literature and tourist experience: Travel and tourist weblogs. Journal of Tourism and Cultural Change. 5(1), 46 – 59.

Qu, H., & Wong, E. Y. P. (1999). A service performance model of Hong Kong cruise travelers motivation factors and satisfaction. Tourism Management, 20, 237-244.

Rak, J. (2005) ‘The Digital Queer: Weblogs and Internet Identity’, Biography 28,166-82.

Ray, N.M. & Tabor, S.W. (2003). Cyber surveys come of age. Marketing Research, Spring, 32-7.

Report from Technorati on State of the Blogosphere (2008). Retrieved November 12, 2012, from http://technorati.com/blogging/state-of-the-blogosphere/.

Report from Technorati on The State of the Live Web (2007, April). Retrieved November 13, 2012, http://technorati.com/blogging/state-od-the-live-web/.

Roney, S. A., & Ozturan, M. (2006). A content analysis of the web sites of Turkish travel agencies. Anatolia: An International Journal of Tourism and Hospitality Research, 17(1), 43–54

Rosenbloom, A., 2004. The blogosphere. Communications of theACM47 (12), 31–33.

Rosli, J. (2007). Blogger, Blog, Blogging untuk Semua. Penerbit Al-Ameen, Kuala Lumpur

Schmallegger, D. & Carson, D. (2008). Blogs in tourism: Changing approaches to information exchange. Journal of Vacation Marketing 14(2): 99-110.

search. Tourism Management, 31(2), 179-188.

Shim, S., Gehrt, K. C., & Siek, M. (2005). Attitude and behavior regarding pleasure travel among mature consumers: A socialization perspective. Journal of Travel & Tourism Marketing, 18, 69-81.

Sigala, M. & Murphy, J. (2006). Information and Communication Technologies in Tourism 2006. Wien: SpringerWien NewYork.

Sills, S. J., & Song, C. (2002). Innovations in survey research: An application of web-based surveys. Social Science Computer Review, 20(1), 22 – 30.

Jang, S., Bai, B., Hu, C. & Wu, E. (2009). Affect, Travel Motivation, and Travel Intention: a Senior Market Journal of Hospitality & Tourism Research, 33, 51.

Stone, M. (2002). The unbearable lightness of being online : How do you prove, once and for all, the value of Internet advertising?. http://www.americanpressinstitute.org/contet/p1489_c1392.cfm.

Technocrati.com.(2013). Retrieved January 24, 2013 from http://technoratimedia.com/wp-content/uploads/2013/02/tm2013DIR.pdf.

Techonocrati.com.(2012). State of the blogosphere. Retrieved December 5, 2012 from http://technorati.com/social-media/article/state-of-the-blogosphere-2011-part1/

Tourism Malaysia. Annual Report 2011. Retrieved December 23, 2012, from http://corporate.tourism.gov.my/images/Annual%20Report/Annual_Report_2011.pdf.

Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. (2003) User Acceptance of Information Technology: Toward a Unified View MIS Quarterly, 27(3) 425-478.

Villoria, F., Anzoula, S. & Diaz, O. (2006). Blogouse: turning the mouse into a copy and blog device. Web Information Systems 4255/2006: 554-559.

Wang, Chen-Ya, Chou, T. & Chang, Hsia-Ching. (2010). "Exploring An Individual’s Intention to Use Blogs: The Roles of Social, Motivational and Individual Factors" PACIS 2010 Proceedings. Paper 161.http://aisel.aisnet.org/pacis2010/161.

Wathen, N. & Burkell, J. (2002). Believe it or not: Factors influencing credibility on the web. The American Society for Information Science and Technology, 53(2): 134-144.

Weber, K., & Roehl, W.S., (1999). Profiling People Searching for and Purchasing Travel Products. Journal of Travel Research, 37(3), 291-298.

Wenger, A. (2008). Analysis of travel bloggers' characteristics and their communication about Austria as a tourism destination. Journal of Vacation Marketing 2008 14: 169.

Woodside, A. G., & Dubelaar, C. (2002). A general theory of tourism consumption systems: A conceptual framework and an empirical exploration. Journal of Travel Research, 41, 120-132.

Yoo, K.H., & Gretzel, U. (2008). What motivates consumers to write online travel reviews? Information Technology & Tourism, 10(4), 283–295. doi:10.3727/109830508788403114.

Yoo, K.H., & Gretzel, U. (2010). Influence of personality on travel-related consumer-generated media creation. Computers in Human Behavior, 27(2), 609–621.

Yoon, Y. and Uysal, M. (2005). “An examination of the effects of motivation and satisfaction on destination loyalty: a structural model”, Tourism Management, Vol. 26, pp. 45-56.