Uncovering Children Acceptance Towards Children Television Programme
DOI:
https://doi.org/10.33102/jcicom.vol1no1.8Keywords:
Children, Television, Cognitive, Affective, BehaviorAbstract
Most knowledge, entertainment, and education can now be accessed very conveniently via webs, blogs, and social media in this exponential age. On the other hand, television plays an essential role in most people's lives. This study aims to learn about children's acceptance of children's television shows in Malaysia. In the report, 30 children aged four to six years old were interviewed and examined. Interviews were performed in English and Malay, depending on the children's preferred language of expression: some were bilingual, while others spoke only Malay. During the observation period, the researchers observed and reported what the children said and did while watching. In terms of cognition, this research suggests that children have optimistically specific basic literacy skills. Affectively, the children can express their emotions by sufficient or reasonable emotional responses, and they can interact with the character's customs, etiquette, and cultural heritage to a limited extent. Children implicitly perceive sex-role stereotyping on a behavioral level. This research demonstrates that children comprehend basic literacy skills cognitively. Affectively, the children communicate their emotions through acceptable or sufficient emotional responses and can associate with traditions, etiquette, and cultural heritage to a limited extent. Children intuitively recognize sex-role stereotyping on a behavioral level. The results of the final review showed that television did not affect. The final study results showed that television did not significantly impact children's perceptions; instead, daily experience and context affected their awareness and understanding.
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