The Activating of Digitalization and Media Convergence of Vision+ by MNC Group
DOI:
https://doi.org/10.33102/jcicom.vol5no1.115Keywords:
Convergence, New Media, Digitization, Vision , TelevisionAbstract
This research will discuss the convergence phenomenon in the Vison+ application at MNC Group. Media convergence is a hot topic of discussion in media studies after seeing that the conventional media industry is increasingly moving to digital. Convergence is part of merging or unifying computing, communication, and content, commonly called 3C. Now, the 3C process extends to media production, distribution, and consumption processes, giving birth to the 3 M concept, which is multimedia, multichannel, and multiplatform. This research is essential considering that conventional media is increasingly being abandoned and dying slowly, while new media with a convergence strategy is developing increasingly. Convergence research that looks at it from a multiplatform perspective still needs to be carried out. This research can enrich media convergence studies. The research aims to elaborate on the 3C and 3M concepts in the case of the Vison+ application at MNC Group. The research approach is qualitative, while the research method is a case study. The results showed that the media convergence process on MNC Group's Vision+ application developed progressively, demonstrating convergence levels such as ownership, tactical, structural, and storytelling. MNC Group's potential in the transfer of conventional media to digital through the Vision+ application includes trends and expanding public needs for digital-based entertainment material, as well as a big and diversified content that is an advantage for Vision+ to excel over its competitors.
Keyword: Convergence, New Media, Digitization, Vision+, Television
Downloads
References
Ajetunmobi, U. O., & Lasisi, M. I. (2022). Sustainability of Facebook-radio convergence for content distribution in Nigeria: Computational content and stakeholders’ perspectives analyses. Convergence: The International Journal of Research into New Media Technologies, 28(5), 1340–1357. https://doi.org/10.1177/13548565221105192
Badham, M., & Mykkänen, M. (2022). A Relational Approach to How Media Engage With Their Audiences in Social Media. Media and Communication, 10(1), 54–65. https://doi.org/10.17645/mac.v10i1.4409
Calhoun, C. (2019). When the Stars Aligned: Radio and Histories of Media Convergence. Journal of Radio & Audio Media, 26(1), 147–152. https://doi.org/10.1080/19376529.2019.1564991
Creswell. j. w. (2013). Pendekatan Kualitatif, Kuantitaif, dan Mixed. 7, 794–799.
Dailey, L., Demo, L., & Spillman, M. (2005). The Convergence Continuum: A Model for Studying Collaboration Between Media Newsrooms. Atlantic Journal of Communication, 13(3), 150–168. https://doi.org/10.1207/s15456889ajc1303_2
Edge, M. (2011). Convergence after the collapse: The ‘catastrophic’ case of Canada. Media, Culture & Society, 33(8), 1266–1278. https://doi.org/10.1177/0163443711418740
Erdal, I. J. (2011). Coming to Terms with Convergence Journalism: Cross-Media as a Theoretical and Analytical Concept. Convergence: The International Journal of Research into New Media Technologies, 17(2), 213–223. https://doi.org/10.1177/1354856510397109
Fadilla, Q. Y., & Sukmono, F. G. (2021). Transformation of Print Media in the Digital Era: Media Convergence of Kedaulatan Rakyat. In International Journal of Communication and Society. https://doi.org/10.31763/ijcs.v3i1.165
Fauzi, R. (2018). Perubahan Budaya Komunikasi pada Pengguna Whatsapp di Era Media Baru. JIKE : Jurnal Ilmu Komunikasi Efek, 1(1). https://doi.org/10.32534/jike.v1i1.44
Gordon, R. (2003). The Meaning and Implication of Convergence. In K. Kawamoto (Ed.), Digital Journalism Emerging Media and The Changing Horizons of Journalism. Rowman & Littefiled Publisher.
Gushevinalti, G., Suminar, P., & Sunaryanto, H. (2020). TRANSFORMASI KARAKTERISTIK KOMUNIKASI DI ERA KONVERGENSI MEDIA. Bricolage : Jurnal Magister Ilmu Komunikasi, 6(01), 083. https://doi.org/10.30813/bricolage.v6i01.2069
Handoko, D., Nor Shahizan, Mohd., & Amizah, W. (2021). Religious Television Management in Indonesia (Study on TV9 Nusantara as Islamic Television). Al-I’lam: Journal of Contemporary Islamic Communication and Media , 1(2).
Haqqu, R. (2020). Era Baru Televisi dalam Pandangan Konvergensi Media. Rekam, 16(1), 15–20. https://doi.org/10.24821/rekam.v16i1.3721
Hassoun, D. (2014). Tracing Attentions. Television & New Media, 15(4), 271–288. https://doi.org/10.1177/1527476412468621
Jenkins, H. (2004). The Cultural Logic of Media Convergence. International Journal of Cultural Studies, 7(1), 33–43. https://doi.org/10.1177/1367877904040603
Jenkins, H., & Plasencia, A. (2017). Convergence Culture: Where Old and New Media Collide. In Is the Universe a Hologram? The MIT Press. https://doi.org/10.7551/mitpress/9780262036016.003.0012
Jin, D. Y. (2012). The New Wave of De-Convergence: A New Business Model of the Communication Industry in the 21st Century. In Media Culture & Society. https://doi.org/10.1177/0163443712448952
Johh W. Creswell. (2009). Research Design: Pendekatan Kualitatif, Kuantitatif & Mixed (Vi). Pustaka Pelajar.
Kroon, Å., & Eriksson, G. (2019). The Impact of the Digital Transformation on Sports Journalism Talk Online. Journalism Practice, 13(7), 834–852. https://doi.org/10.1080/17512786.2019.1577695
Meikle, G. (2012). Media Convergence: Networked Digital Media in Everyday Life. Macmillan Education UK.
Moisander, J., Könkkölä, S., & Laine, P. (2013). Consumer workers as immaterial labour in the converging media markets: three value‐creation practices. International Journal of Consumer Studies, 37(2), 222–227. https://doi.org/10.1111/j.1470-6431.2012.01107.x
Murray, S. (2003). Media Convergence’s Third Wave. Convergence: The International Journal of Research into New Media Technologies, 9(1), 8–18. https://doi.org/10.1177/135485650300900102
Nadaf, A. H. (2019). The Dimensions of Convergence in the Media Industry. International Journal of Innovative Studies in Sociology and Humanities, 4(3).
Obong Ufot, J., Calixtus Akarika, D., & Prince Ukpe, A. (2023). Media Convergence and Journalism Practice in Nigeria Issues and Challenges. https://doi.org/10.61090/aksujacog.2023.008
Orrego-Carmona, D. (2018). New audiences, international distribution, and translation (pp. 321–342). https://doi.org/10.1075/btl.141.16orr
Öztürk, S. R. (2021). Media Convergence, AVT and Translation Criticism in the Digital Era. In Contemporary Translation Studies (pp. 1–22). CSMFL Publications. https://doi.org/10.46679/978819484830101
Peil, C., & Sparviero, S. (2017). Media Convergence Meets Deconvergence. 3–30. https://doi.org/10.1007/978-3-319-51289-1_1
Pradsmadji, S. I., & Irwansyah, I. (2020). Media Convergence in the Platform of Video-on-Demand: Opportunities, Challenges, and Audience Behaviour. Jurnal Aspikom, 5(1), 115. https://doi.org/10.24329/aspikom.v5i1.491
Putra, A. M., Gunawan, A. S., & Erlita, N. (2023a). FROM CONVENTIONAL TO DIGITAL MEDIA: DIGITAL TRANSFORMATION STRATEGIES ON METRO TV IN INDONESIA. Journal of Theoretical and Applied Information Technology, 101(23).
Putra, A. M., Gunawan, A. S., & Erlita, N. (2023b). FROM CONVENTIONAL TO DIGITAL MEDIA: DIGITAL TRANSFORMATION STRATEGIES ON METRO TV IN INDONESIA. Journal of Theoretical and Applied Information Technology, 101(23).
Quinn, S. (2002). Knowledge Management in the Digital Newsroom. Focal Press.
Singer, J. B. (2004). Strange Bedfellows? The Diffusion of Convergence in Four News Organizations. Journalism Studies, 5(1), 3–18. https://doi.org/10.1080/1461670032000174701
Souisa, H. Y. (2017). REGULATING CONVERGENCE: CHALLENGES FOR CONTEMPORARY MEDIA IN INDONESIA. Asian Journal of Media and Communication, 1(1), 35–50. https://doi.org/10.20885/asjmc.vol1.iss1.art3
Tapsell, R. (2014). Platform Convergence in Indonesia. Convergence the International Journal of Research Into New Media Technologies, 21(2), 182–197. https://doi.org/10.1177/1354856514531527
Tapsell, R. (2015). Platform convergence in Indonesia. Convergence: The International Journal of Research into New Media Technologies, 21(2), 182–197. https://doi.org/10.1177/1354856514531527
Yang, Y. (2024). The Trend of Media Convergence and Its Impact in Journalism and Communication Studies. 7, 250–255. https://doi.org/10.62051/9yd2h686
Yin, R. K. (2009). Case Study Research: Design and Methods. In L. Bickman & D. J. Rog (Eds.), Essential guide to qualitative methods in organizational research (Vol. 5, Issue 5). Sage Publications. https://doi.org/10.1097/FCH.0b013e31822dda9e
ZHONGHUA, Y., & ALI, MOHD. N. S. (2021). Disruptive Innovation: Beyond Media Convergence in Content Production. Higher Education and Oriental Studies, 1(4). https://doi.org/10.54435/heos.v1i4.32
Шерешева, М., Skakovskaya, L., Bryzgalova, E., Antonov-Ovseenko, A., & Shitikova, H. (2021). The Print Media Convergence: Overall Trends and the COVID-19 Pandemic Impact. Journal of Risk and Financial Management, 14(8), 364. https://doi.org/10.3390/jrfm14080364
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Afdal Makkuraga Putra, Tiyo Sajdahfath

This work is licensed under a Creative Commons Attribution 4.0 International License.
The copyright of this article will be vested to author(s) and granted the journal right of first publication with the work simultaneously licensed under the Creative Commons Attribution 4.0 International (CC BY 4.0) license, unless otherwise stated.