Need Versus Interest in Communicating Islam Via Traditional Art Performance in Negeri Sembilan. What Has Been Negotiated?

Authors

  • Norhayati Rafida Abdul Rahim Universiti Sains Islam Malaysia (USIM)
  • Twediana Budi Hapsari University Of Muhammadiyah Yogyakarta
  • Noor Azrina Yahya Universiti Sains Islam Malaysia (USIM)
  • Siti Zubaidah Muhammad Universiti Sains Islam Malaysia (USIM)

DOI:

https://doi.org/10.33102/jcicom.vol1no1.3

Keywords:

Needs , Interests , Dakwah , Traditional Arts, Negotiation

Abstract

A lot of people look at the adverse effects of social media when it comes to addiction.  In the organizational context, the impact of social media addiction is considered to affect organizational commitment.  This study determines the relationship between social media addiction and organizational commitment among the employees in Lembaga Lebuhraya Malaysia.  The questionnaire has been used as a method in this study.  Out of two hundred and forty-seven (247) employees in Lembaga Lebuhraya Malaysia, one hundred and fifty-two (152) employees have been selected equally to be sampled for this study using probability sampling technique that is simple random sampling.  Through correlation analysis, it was found that there was a weak positive relationship but significant.  It shows that, although the employees in Lembaga Lebuhraya Malaysia are pretty addicted to social media, they still have organizational commitment.  Thus, the management in Lembaga Lebuhraya Malaysia does not have to worry about the employees' commitment. Even though they are using social media, they are still committed to the organization.  Control over social media does not have to be made by the management.

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Author Biographies

Norhayati Rafida Abdul Rahim, Universiti Sains Islam Malaysia (USIM)

Programme of Communication, Universiti Sains Islam Malaysia, Bandar Baru Nilai 71800, Nilai, Negeri Sembilan, Malaysia

E-mail: norhayati@usim.edu.my

Twediana Budi Hapsari, University Of Muhammadiyah Yogyakarta

Islamic Communication and Broadcast Department, University Of Muhammadiyah Yogyakarta

E-mail: twediana@gmail.com

Noor Azrina Yahya, Universiti Sains Islam Malaysia (USIM)

Programme of Dakwah Management, Universiti Sains Islam Malaysia, Bandar Baru Nilai 71800, Nilai, Negeri Sembilan, Malaysia

E-mail: azrinayahya95@gmail.com

Siti Zubaidah Muhammad, Universiti Sains Islam Malaysia (USIM)

Programme of Dakwah Management, Universiti Sains Islam Malaysia, Bandar Baru Nilai 71800, Nilai, Negeri Sembilan, Malaysia

E-mail: ctzubaidahmuhammad@gmail.com

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Published

2021-06-02
CITATION
DOI: 10.33102/jcicom.vol1no1.3
Published: 2021-06-02

How to Cite

Abdul Rahim, N. R., Budi Hapsari, T., Yahya, N. A., & Muhammad, S. Z. (2021). Need Versus Interest in Communicating Islam Via Traditional Art Performance in Negeri Sembilan. What Has Been Negotiated?. Al-i’lam - Journal of Contemporary Islamic Communication and Media, 1(1), 41–56. https://doi.org/10.33102/jcicom.vol1no1.3