The Reality of Artificiel Intelligence Journalism in Journalistic Editing in Palestine
واقع صحافة الذكاء الاصطناعي في التحرير الصحفي في فلسطين
DOI:
https://doi.org/10.33102/jcicom.vol5no1.113Keywords:
Journalism, Artificial Intelligence, Journalistic Editing, PalestineAbstract
The study aimed to identify the Palestinian media elite's assessment of opportunities to employ artificial intelligence journalism in journalistic editing. The study was based on descriptive research; it used the survey curriculum, using the method of surveying media practice, based on the survey as a tool for study. It was applied to an available purposive sample of 103 Palestinian media elite individuals. The study found several results such as the most important of which: 78.6% of the Palestinian media elite believe that one of the essential requirements for using artificial intelligence journalism in supporting journalistic content with information wealth during press editing is (Provision of research techniques to inform press content during the editorial process) It came in the first place, came in (reduced time, effort and expenditure in business delivery) In the forefront of the positive impacts resulting from the employment of artificial intelligence journalism in journalistic editing from the point of view of the Palestinian media Elite by 75.7%, while in the second place (development of journalistic arts) by 61.2%.
الملخص
هدفت الدراسة إلى التعرف على تقييم النخبة الإعلامية الفلسطينية لفرص توظيف صحافة الذكاء الاصطناعي في التحرير الصحفي، وتنتمي الدراسة إلى البحوث الوصفية، واستخدمت منهج الدراسات المسحية، وفي إطاره أسلوب مسح أساليب الممارسة الإعلامية، معتمدة على صحيفة الاستقصاء كأداة للدراسة، وطبقت على عينة عمدية متاحة قوامها (103) مفردة من النخبة الإعلامية الفلسطينية، ووظفت الدراسة نظريتي انتشار المبتكرات، والقائم بالاتصال. وخلصت الدراسة إلى عدة نتائج أهمها: يرى (78.6%) من النخبة الإعلامية الفلسطينية أن من أهم متطلبات توظيف صحافة الذكاء الاصطناعي في تدعيم المضامين الصحفية بالثراء المعلوماتي خلال التحرير الصحفي هي (توفير تقنيات البحث اللازمة لتزويد المضامين الصحفية بالثراء المعلوماتي خلال العملية التحريرية) حيث جاءت بالمرتبة الأولى، ، وجاء (تقليل الوقت والجهد والنفقات في إنجاز الأعمال) في مقدمة التأثيرات الإيجابية الناتجة عن توظيف صحافة الذكاء الاصطناعي في التحرير الصحفي من وجهة نظر النخبة الإعلامية الفلسطينية بنسبة (75.7%)، بينما جاء بالمرتبة الثانية (تطوير الفنون الصحفية) بنسبة (61.2%).
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