The Benefits of E-Commerce on Instagram Among USIM Students
DOI:
https://doi.org/10.33102/jcicom.vol1no1.5Keywords:
Instagram, E-commerce, shoppingAbstract
E-commerce is widely considered as the buying and selling of products over the internet and at the same time, any transaction that is completed solely through electronic measures can be regarded as e-commerce. Instagram is a dream platform for social media entrepreneurs and marketers. Shopping on Instagram is a feature created to allow e-commerce brands to develop a "deep showcase for people exploring your best products with one tap." The core functionality of this new feature will enable brands to highlight specific posts from their Instagram feed and tag their existing products. Therefore, this study aims to highlight the benefits of e-commerce on Instagram among USIM students. Specifically, it distinguishes the benefits and positive effects of e-commerce on Instagram among USIM students. This research will show the benefits of e-commerce on Instagram influenced students, the marketing strategy used by students, and the positive effects of using Instagram in e-commerce. In fact, at the same time giving them the awareness on the benefits as well. This research uses a quantitative methodology, in which online surveys are distributed to 116 students of Universiti Sains Islam Malaysia. Data will be analyzed using SPSS. The results of this study have shown that, students are aware on the benefits of e-commerce on Instagram and the positive effects of using Instagram in e-commerce. This study also emphasizes on the marketing strategy used by students in Instagram shopping. Therefore, this research adds to the knowledge of effective marketing strategy used, using e-commerce on Instagram.
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Copyright (c) 2021 Eizan Azira Mat Sharif, Nur Farah Auni Md Razif
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