Get to Know Public Relations Practitioners and Their Way Before and During Covid-19

Authors

  • Abdul Rauf Ridzuan
  • Siti Sarah Jamil Faculty of Communication and Media studies, Universiti Teknologi MARA, Malaysia
  • Syed Haikal Arid Syed Johan Faculty of Communication and Media studies, Universiti Teknologi MARA, Malaysia
  • Noraini Adilla Mohd Diah Faculty of Communication and Media studies, Universiti Teknologi MARA, Malaysia
  • Fatin Nur Alaina Mohd Sobri Faculty of Communication and Media studies, Universiti Teknologi MARA, Malaysia

DOI:

https://doi.org/10.33102/jcicom.vol1no1.6

Keywords:

Public Relations, COVID-19, Media, Standard of Procedure, Social Distance

Abstract

Since 2020, the widespread of a virus named Covid-19 or more commonly known as Corona, has been happening and has caused many disturbances in peoples’ lives. Of course, this is also applicable to people who are working. It affects many working people as they now have to face the Movement Control Order (MCO). The MCO restricts people from moving to places as it is trying to avoid gathering people that could potentially spread the virus even faster. Since we are researching Public Relations Practitioners, we are trying to see how this pandemic will affect how they work during the pandemic. We theorize that there was a significant change in the way Public Practitioners work before and during Covid-19. Therefore, we have interviewed many Public Relations practitioners to see if what we theorize was true. We pose multiple questions about how this pandemic has affected their work as public relations practitioners. We theorize that the MCO especially has left a significant impact in their career as the MCO would restrict things such as moving around from place to place to meet clients. Standard of Procedures was also established to combat the Covid-19 pandemic, and its content forbids a gathering of people. People need to commit to social distancing as well as there needs to be a set amount of people allowed in one confined place. Because of all of this, we theorize that Public Relations practitioners are now learning to conduct meetings with clients and other employees virtually. Whether through Skype, Google Meet, or Zoom, all of those factors may result in them having to reschedule their whole plan for the year.

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Published

2021-06-02
CITATION
DOI: 10.33102/jcicom.vol1no1.6
Published: 2021-06-02

How to Cite

Ridzuan, A. R. ., Jamil, S. S., Syed Johan, S. H. A. ., Mohd Diah, N. A. ., & Mohd Sobri, F. N. A. . (2021). Get to Know Public Relations Practitioners and Their Way Before and During Covid-19. Al-i’lam - Journal of Contemporary Islamic Communication and Media, 1(1), 81–93. https://doi.org/10.33102/jcicom.vol1no1.6