News Content Analysis: Government Policy Communication on Stunting Issues in Indonesia from 2004 to 2024
DOI:
https://doi.org/10.33102/jcicom.vol5no2.127Keywords:
Stunting, Policy Communication, Child Nutrition, Susilo Bambang Yudhoyono, Joko WidodoAbstract
Stunting is a chronic nutritional problem that has long-term effects on the quality of human resources, including growth disorders, cognitive development, and productivity. In Indonesia, stunting remains a strategic national issue due to its high prevalence and the fact that its reduction has not yet reached its ideal target. This study aims to analyse how the national cyber media sets and frames the issue of stunting as the Indonesian government's public policy agenda during the period 2004–2024. The study uses a qualitative approach with content analysis techniques based on Agenda Setting theory. Data were collected through cyber news containing the keywords ‘stunting’ and ‘government policy,’ then analysed using NVivo 15 Plus software to identify the intensity of news coverage, dominant themes, and key actors. The results show that cyber media play an important role in shaping public perception of stunting by highlighting the government's agenda and the success of stunting reduction programmes. However, the pattern of policy communication is still top-down with a dominance of government narratives, while community participation and socio-cultural contexts receive less attention. The news tends to reinforce the legitimacy of policies rather than presenting criticism or alternative perspectives. These findings prove the relevance of Agenda Setting theory in explaining the relationship between the media and the formation of public policy agendas in Indonesia. This study recommends the need for a more balanced and contextual policy communication strategy, integrating Islamic communication ethics such as tabligh (conveying the truth) and amanah (honesty of information) so that public messages are more effective, humanistic, and oriented towards social welfare.
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