Public Relations employment of Smart Mobile Applications as a mean of communication with the public: An Analytic study on UAE Government Applications using Dialogue Theory

Abstract

The research explored the utilization of smart mobile applications by public relations departments in Emirati government institutions in the context of communication and dialogue with audiences. By analyzing these apps, the study aimed to identify the interactive elements and mechanisms they offer in alignment with the principles of dialogue theory. The research adopted the survey method to answer its questions and employed a form to analyze the smart apps of UAE government institutions. Key findings revealed a discrepancy in how smart mobiles apps were used by public relations departments in Emirati government institutions for dialogue and communication. The apps sampled in the research gave more attention to “Ease of Interface”, “Conservation of Visitors ”, and “Usefulness of Information” principles. While the mechanisms for achieving “Generation of Return Visits” were not fully leveraged, and “Dialogic loop” was not accomplished effectively. The research emphasized the need to educate public relations professionals in government institutions on the significance of smart mobile apps in communication. It also highlighted the importance of integrating smart apps into the strategic plans of public relations departments to enhance opportunities for interactive dialogue with users.