MOHD ASHA'ARI, Siti Nur Ashiqqin; KAMARUZZAMAN, Kartini. Framing Strategies and User Engagement in Digital Health Advocacy: A Case Study of the #WorldMentalHealthDay Campaign on Instagram Reels. Al-i’lam - Journal of Contemporary Islamic Communication and Media, [S. l.], v. 6, n. 1, 2026. DOI: 10.33102/jcicom.vol6no1.160. Disponível em: https://jcicom.usim.edu.my/index.php/journal/article/view/160. Acesso em: 2 sep. 2026.